Centre Name: Centre for Immersive Technology and Creativity (CITC) (https://citc.research.utar.edu.my/)
Chairperson: Dr. Aloysius Yapp (UTAR Profile)
Description of Centre: Heritage and Culture Preservation by Immersive and Creative Technology

About CITC
  • CITC is a research centre based in Malaysia focused on immersive tech and VR, AR and creative concept development.
  • CITC encompasses toward the direction of heritage and culture preservation by new media, e.g. immersive tech.
Research area:
Heritage and Culture Preservation
Creative studies
Virtual Reality
Augmented Reality
Multimedia
Animation 2D and 3D CGI
Digital archiving.