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Project Title | AR Magic At Your Fingertips: Unraveling The Factors That Drive Impulse Buying In E-tailing |
Location | Kampar Campus |
Stipend | RM2,000.00 |
Entry Requirement | 1. Bachelor’s degree in Business/Marketing/Management or any other related background 2. Good communication skills in English (both written and spoken) 3. Proactive, independent and passionate about research 4. Looking to pursue a Master of Philosophy |
Specific Skills / Knowledge Required | 1. To carry out literature review 2. To assist in conducting survey 3. To assist in conducting research works |
Field of Study Related to the Research Project | Business and Management (Master of Philosophy) |
How to Apply | If you are interested, please contact Dr. Lee Voon Hsien via email at leevh@utar.edu.my |