Project TitleAR Magic At Your Fingertips: Unraveling The Factors That Drive Impulse Buying In E-tailing
LocationKampar Campus
Entry Requirement1. Bachelor’s degree in Business/Marketing/Management or any other related background
2. Good communication skills in English (both written and spoken)
3. Proactive, independent and passionate about research
4. Looking to pursue a Master of Philosophy
Specific Skills / Knowledge Required1. To carry out literature review
2. To assist in conducting survey
3. To assist in conducting research works

Field of Study Related to the Research Project Business and Management (Master of Philosophy)
How to ApplyIf you are interested, please contact Dr. Lee Voon Hsien via email at