Centre for Business and Management (CBM)

Centre Info

Chairperson: Dr Peter a/l Yacob
Centre Description: The centre was established in 2009 with the aim to advance knowledge and foster a culture of research in the areas of business and management. In carrying out our mission, Center for Business and Management is committed to:
  • inculcate a strong research culture within a dynamic and efficient team of academic and support staff,
  • advance knowledge of business and management practices through high quality research,
  • promote the role of UTAR in nation building in which the research findings and practical implications are useful for industry practitioners to better manage their businesses,
  • provide the opportunity for faculty staff and students, both undergraduate and postgraduate, to learn and to conduct research,
  • serve as a platform for research collaboration between universities and industry,
  • attract research funding from external sources by seeking/securing awards from the corporate sector; project, grants or other types of awards,
  • organise activities or events to promote journal publications among faculty and students such as having training workshops and seminars.
Research Area:
  • Operations Management
  • Human Resource Management
  • Entrepreneurships and SMEs
  • Business Policy and Strategy
  • Knowledge Management and Information System
  • Education Management
  • Organisation Behavior
  • Marketing